The Challenge

Hommage, a luxury men’s grooming brand recently acquired by a global healthcare company, had reformulated its products and updated its packaging. However, years of limited visibility had created a gap in market awareness and relevance. The brand needed a complete reset to reconnect with consumers and luxury partners, while positioning itself as a serious player in spa, retail, and e-commerce channels.

Our Approach

GroomIntel was engaged to lead a full-scale rebrand. Our team delivered:

The Challenge Of Project

• A new professional treatment menu designed for luxury spas.
• Creative direction and photoshoots aligning the brand with modern luxury expectations.
• A fully rebuilt e-commerce platform optimised for both DTC and international markets.
• Consumer-facing collaterals to strengthen storytelling and education.
• Sales channel strategy and partner introductions in new regions.
• A continuous stream of new, premium formulations designed to meet evolving consumer needs and set fresh benchmarks in the men’s grooming category.